Facta is led by senior partners Johnny Dobbyn and John Levick. With over 40 years high-level experience in media environments - whether B2B or consumer publishing, or public relations - Facta is grown-ups who know what they're doing; yet aren't limited to doing only what they know.


Jim Simpson: Associate

Facta Associate Jim Simpson is an award-winning journalist with decades of experience working in and writing for a variety of media including construction B2B magazines, broadcasting, online, regional and daily newspapers.

Before teaming up with Facta, Jim established an online business reporting service for Orange and ran the Yorkshire Post business desk, where he won the UK Press Gazette award for Regional Business Journalist of the Year and the BT Award for Northern Business Journalist of the Year.

He also worked at the BBC, producing business and personal finance programmes for Radio Five Live, edited B2B magazines, subbed on The Times business desk and worked as a freelance news reporter and producer in local radio. This breadth of experience enables Jim to provide the advice and the copy appropriate to all media in any situation.

When he is not working with Facta, Jim tempts fate by hanging off crags and mountain biking.

linked in  email: action@facta.co.uk   Phone: +44 (0)20 7470 8875

Jim Simpson Associate Facta

John Levick: Partner

John Levick has been a successful PR professional for over 20 years. Before co-founding Facta, John started VLP in 1991 and built it into a successful B2B agency before merging it in 2003. In that time John worked with a number of big business brands advising and working with them during a period of unprecedented change in the business world.

Globalisation, market liberalisation and the frenzied atmosphere inspired by the dotcom revolution all created their own communication challenges broadening John’s expertise and understanding in the process. He brings pragmatism and flair in equal measure to any communication task, understanding that a tangible return on investment is a fundamental measure of success.

When not at Facta, John coaches junior rugby and attempts to reduce his life expectancy by tooling around on lunatic motorcycles.

linked in  email: action@facta.co.uk   Phone: +44 (0)20 7470 8875

John Levick Partner Facta

Johnny Dobbyn: Partner

Prior to co-founding Facta, Johnny was a board director at a leading PR agency, and devised and implemented powerful consumer and B2B campaigns for a wide range of major UK brands.

Before entering PR, he was a journalist working concurrently as Senior Feature Writer on a women’s general interest title, London/ Men’s Editor of a home interest magazine; and as Group Editor of a clutch of B2B magazines. A combination of energy matched with imagination makes Johnny a dynamic element in any communications team.

In his spare time, Johnny is a Great War anorak, plays rugby (after a fashion), and proves a source of some hilarity to his son Jack.

linked in  email: action@facta.co.uk   Phone: +44 (0)20 7470 8875

Johnny Dobbyn, Partner, Facta

Kristina Smith: Associate

Kristina Smith is a dedicated construction journalist, who has been researching and writing articles about the industry, its products and its people for over 15 years.

Before that she studied civil engineering at Durham and worked as a site engineer for a major contractor.

Kristina has been features editor of Construction News, assistant editor on Property Week and editor of Construction Manager. Her mix of editorial and industry experience means she has a good understanding of the industry and its players, combined with an appreciation of what makes a good story. Her goal in producing copy is to translate technical details, new information and facts into appealing and readable copy.

In her spare time, Kristina can be found playing on the beach or at the kitchen table, supervising extensive make and do projects.

linked in  email: action@facta.co.uk   Phone: +44 (0)20 7470 8875

Kristina Smith Associate Facta