Business as usual!

Given recent events, we thought we’d let you know that – for the time being – it’s business as usual at Facta. Some years ago, we switched to a cloud-based virtual desktop (aka VESK) that is perfectly geared for home working.

That – alongside Dropbox, Google Drive, Buffer, Hootsuite, WeTransfer and all the apps – means that we are fully resourced, have complete access to all our collateral and, all things being equal, you won’t notice any difference.

While our London offices remain open, we don’t see ourselves attending for the foreseeable.

Where ‘non-essential’ meetings (e.g. editor briefings) are planned, we envisage these being postponed – although we will, to an extent, leave that to the discretion of our guests and all necessary precautions will be taken – while essential meetings (e.g. client) we expect to become virtual.

Otherwise, we are working hard to ensure that there will be no disruption to our services, and look forward to the day normality, whatever that is for you, is resumed.

We are all well, we hope you are and that we all stay that way!


Crunching the numbers.

One great thing about clients who go for competitor media monitoring is not only can they benchmark themselves against their opps; Facta also sees how we stand up against ours too. The first graph shows we won 52% of all coverage against four client competitors.

The second shows we smashed it again – in this case, our client won 52% of the ‘eyeballs’ over four competitors.

And finally. While EAV is a pretty old-fashioned measure, it still does a job in helping demonstrate RoI. Once again: Facta client vs. four competitors. Outcome: a whopping 54% of the press value to our client.
















Facta commits to civils partnership

Delighted to announce that Facta has been appointed by the UK’s leading manufacturer of sustainable drainage, water management and green infrastructure solutions. We’ve teamed up with Polypipe Civils & Infrastructure to roll out a new direction for the company and an innovation strategy that will shape the future of the entire water management industry.

Our Kristina was jumping for joy at the news...







Social value: should we care?

Apparently, as it is moving up the agenda for both central and local government. This could be good news for small to medium size contractors – and now is the time to get  prepared. 

The Government wants to change its procurement rules so that those awarding contracts can take account of the value that companies and their services add to society. Cabinet Office Minister David Lidington launched a consultation on what the rules should be in March this year which ran until mid-June.



Swinging the lead

Sad sign of the times when we go on site to be told "Don't mention the lead" in a case study because of the sensitivity to theft.

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Cab for construction?

An article in the Financial Times suggested that the UK construction industry was approaching its ‘Uber moment’ as a result of use of offsite production to slash programmes and cost. For those of us with long memories it’s easy to be cynical, yet could it be right?


The truth will find you out: it’s not just Generation Z that’s demanding transparency

One of us was recently briefed by their teenager on the James Charles situation. (For those of you that don’t know, Charles is a beauty vlogger who haemorrhaged followers after a show of disloyalty to an older mentor). Said teen was one of the millions to unfollow Charles on Instagram.

Typical Generation Z, we might think. Into influencers, integrity. But we’re not so sure it’s about the demographics.


Bricks off the old block

We love projects like this one. These 100-year-old bricks have just been laid for the second time in their lives in a great project that combines a heritage building with new-build. These projects require more capital investment, yet by restoring and reviving old buildings, how much more value do they – and we – add to communities and urban environments?


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The height of concern

Although one might foolishly be tempted to take some tiny crumb of comfort from the fact that the numbers of construction deaths resulting from falls from height has reduced ever-so slightly in the past few years, the latest report from the All Party Parliamentary Group on Working at Height still makes for grim reading.

As result, it’s imperative that the sector redoubles its safety training efforts to ensure that all its workers can be confident of coming home in one piece at the end of the day. The onus falls on all of us – in our case, an agency that finds itself on scaffolds and ladders conducting interviews or overseeing photography – to ensure the highest standards are maintained and properly communicated to those at risk.