Facta has been shortlisted in the Best Social Media Campaign category in the Construction Marketing Awards 2017. The shortlisting is thanks to our LinkedIn engagement campaign for Eurocell plc.
It’s the fifth time we have been shortlisted in these awards in five times of entering. And of the four previous occasions, we have been winners three times. Previous wins have been for Best Use of Press and Public Relations; Best Use of Public Relations and Best Use of Digital Communications.
Eurocell plc is a £200m manufacturer and distributor selling primarily to the UK construction trade and specification markets. In spring 2016, Eurocell revisited its social media strategy. It was decided to prioritise LinkedIn – identified as having higher value targets than other channels, especially in the specification environment – with a referral and engagement proposition. Targets included: double referrals (clickthroughs to Eurocell's website), double interactions and exceed benchmark norms for engagement.
Facta’s role was to generate a continuous succession of dynamic, substantive content that met the requirement for industry insights and thought leadership – LinkedIn's most in-demand material. Over the campaign, not only did Facta’s content delivery meet every target, but also exceeded them – in some cases by over 400%.
For example, referrals increased 190%, interactions increased 427% and engagement was a minimum 271% of benchmark. A league of competitors ranked Eurocell follower growth as no. 1; and conversions, defined as enquiries or sales, increased 81.4%.