Crunching the numbers
One great thing about clients who go for competitor media monitoring is not only can they benchmark themselves against their opps; Facta also sees how we stand up against ours too. The first graph shows we won 52% of all coverage against four client competitors.
The second shows we smashed it again – in this case, our client won 52% of the ‘eyeballs’ over four competitors.
And finally. While EAV is a pretty old-fashioned measure, it still does a job in helping demonstrate RoI. Once again: Facta client vs. four competitors. Outcome: a whopping 54% of the press value to our client.
#movetheneedle
